Two weeks ago I received an invite to join an elite team of beta testers for TMSoft’s next app, Compulsive. It’s a simple, competitive, and ultimately addictive game. Hence the name.
I’ve been included in beta testing before, but there was something about this time which seemed exceptional. With a game-like theme, founder Todd Moore created a private Facebook group for testing and offered small incentives for people to quickly install, share high scores, and report bugs.
He didn’t just put it out there and say “here you go.” He timed step by step instructions as a he was doing builds, encouraged conversation, and informed the group about changes in the upcoming builds.